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American Association for Public Opinion Research

Survey Disclosure Checklist

In accordance with minimum disclosure requirements of the AAPOR Code of Professional Ethics and Practice, every survey researcher should disclose each of the following elements in any report that is for public release, or be prepared to disclose this information promptly:

  • Name of the survey sponsor
  • Name of the organization that conducted the survey
  • The exact wording of the questions being released
  • A definition of the population under study.  What population is the survey designed to represent?
  • A description of the sampling frame used to represent this population
  • An explanation of how the respondents to the survey were selected
  • The total sample size
  • The method or mode of data collection
  • The dates and location of data collection
  • Estimates of sampling error, if appropriate
  • A description of how the data were weighted (or a statement that they were not weighted), and any estimating procedures used to produce the final results
  • If the survey reports findings based on parts of the sample rather than the total sample, then the size of the subgroups reported should be disclosed





Survey sponsor

The ABC Magazine and XYZ Custom Research, Inc.

Survey/Data collection supplier

XYZ Custom Research, Inc.

Population represented

Adults in the United States

Sample size


Mode of data collection

Telephone (RDD landline and RDD cell phones)

Type of sample (probability/non-probability)


Start and end dates of data collection

April 3, 2009 to April 7, 2009

Margin of sampling error for total sample

+/- 3.1 percentage points at the 95% confidence level

Margin of sampling error for key subgroups

+/- 4.3 percentage points at the 95% confidence level for people expecting or who already received a tax refund

Are the data weighted?

Yes, to national targets from the CPS and to cell phone estimates by Mediamark, Inc.

Contact for more information

Susan G. Survey, Director of Polling

The ABC Magazine

(123) 456-7890, [email protected]

Attach full text of survey questions asked, provide link to website where that information can be accessed or provide information about how the survey content can be obtained.


Approved for posting by AAPOR Council, May 13, 2009