Survey Disclosure Checklist
In accordance with minimum disclosure requirements of the AAPOR Code of Professional Ethics and Practice, every survey researcher should disclose each of the following elements in any report that is for public release, or be prepared to disclose this information promptly:
- Name of the survey sponsor
- Name of the organization that conducted the survey
- The exact wording of the questions being released
- A definition of the population under study. What population is the survey designed to represent?
- A description of the sampling frame used to represent this population
- An explanation of how the respondents to the survey were selected
- The total sample size
- The method or mode of data collection
- The dates and location of data collection
- Estimates of sampling error, if appropriate
- A description of how the data were weighted (or a statement that they were not weighted), and any estimating procedures used to produce the final results
- If the survey reports findings based on parts of the sample rather than the total sample, then the size of the subgroups reported should be disclosed
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AAPOR STANDARD DISCLOSURE FORM -- EXAMPLE
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BASIC DISCLOSURE ELEMENTS
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DETAILS
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Survey sponsor
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The ABC Magazine and XYZ Custom Research, Inc.
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Survey/Data collection supplier
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XYZ Custom Research, Inc.
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Population represented
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Adults in the United States
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Sample size
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1,001
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Mode of data collection
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Telephone (RDD landline and RDD cell phones)
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Type of sample (probability/non-probability)
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Probability
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Start and end dates of data collection
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April 3, 2009 to April 7, 2009
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Margin of sampling error for total sample
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+/- 3.1 percentage points at the 95% confidence level
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Margin of sampling error for key subgroups
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+/- 4.3 percentage points at the 95% confidence level for people expecting or who already received a tax refund
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Are the data weighted?
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Yes, to national targets from the CPS and to cell phone estimates by Mediamark, Inc.
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Contact for more information
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Susan G. Survey, Director of Polling
The ABC Magazine
(123) 456-7890, survey@magazine.com
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Attach full text of survey questions asked, provide link to website where that information can be accessed or provide information about how the survey content can be obtained.
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Approved for posting by AAPOR Council, May 13, 2009