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American Association for Public Opinion Research

Transparency Initiative Spotlight: New Members

by Jennifer Benz and Krista Jenkins, Transparency Initiative Coordinating Committee Co-Chairs
The Transparency Initiative Coordinating Committee was excited to welcome four new members in 2020. In its sixth year of operation, the Transparency Initiative continues to receive interest from research organizations that represent a range of sectors and methodological approaches. With these new members, the Transparency Initiative stands at over 90 members.
 
Please join us in congratulating our new 2020 members for their commitment to practicing transparency in their reporting of survey-based research findings.
 
Change Research: In July 2017, Change Research was incorporated as a Public Benefit Corporation, with the mission of improving American democracy by making public opinion insights more accessible to forward-thinking political campaigns and advocacy organizations. By providing fast, accurate and affordable public opinion polling, Change Research offers deeper, richer and more frequent data collection for large races and organizations. Change Research has conducted over 800 polls to date for campaigns, media and causes at all levels and budgets, surveying nearly 2 million people.
 
MyVoice was created to give young people an effective way to share their real-time thoughts and opinions on the issues that matter most in their lives. Many young people feel like their voices aren’t heard by the people shaping their schools, communities and country. With MyVoice, young people across the United States can sound off on issues that matter today in our weekly, text message-based polls. We chose text messaging as the way to hear from young people because this fits so easily with their day-to-day lives. Responses are quickly analyzed so they can be shared with the policymakers, public agencies and community groups that are making decisions that impact young people’s lives.
 
Øptimus Analytics is a data science and technology company singularly focused on transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale. Since its founding in 2013, Øptimus has been at the forefront of innovation developing connected data approaches to leveraging market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth.
 
Redfield & Wilton Strategies is a strategic consulting firm based in the United Kingdom that incorporates in-depth polling and market research to advise individuals and organizations on how to maximize support for a broad range of campaigns and issues. Redfield & Wilton can identify the wide range of potential supporters for any cause and then find the best message for each aspect of that diverse and complex audience.
 
Swayable measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world.
 
The TICC is very grateful to these new members for their continued commitment to methodological disclosure. If your organization is interested in becoming a member of the Transparency Initiative, you can find more information on joining here or contact Jenny Benz or Krista Jenkins, TICC co-chairs.