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American Association for Public Opinion Research

Transparency Initiative Update

by Ashley Kirzinger and Tim Triplett, TICC Co-Chairs
It has been two years since AAPOR’s Transparency Initiative began accepting members in fall 2014. Now with more than 80 members, the TI is focusing on continuing our outreach for new members, conducting current members’ biennial reviews, presenting research at conferences, and educating the public and the survey community on the importance of transparency and disclosure. As part of our continued outreach, we would like to focus on one of our charter members – National Research Center – who joined the TI in January 2015.
The National Research Center, Inc. (NRC) has been conducting survey research since the mid-1990s and serves a variety of public entities including local governments, nonprofits and school districts. Besides individual projects, NRC has built and maintains a database of hundreds of thousands of respondent records consisting of a standard set of about 130 questions from The National Citizen Survey™ (The NCS™) that are collected from each sampled respondent.  
According to NRC President Dr. Tom Miller, there was no question on whether the organization would join the Transparency Initiative. “Our government clients, especially, need credible survey research so that they can create or modify policies and programs that better serve constituents. The Transparency Initiative (TI) offers an imprimatur of quality that consumers of survey research can rely on because, by keeping with TI standards, survey research organizations produce a better product.  The mission and ethics of the TI also align with the core values of NRC and its staff. TI membership is an emblem of accountability that NRC is proud to live by and display,” Miller said.
In a recent survey of residents in Clive, Iowa, NRC demonstrated its strong commitment to transparency with a detailed methodology found in the technical appendices. This illustrates how an organization can provide methodological information to consumers of a survey, so those clients can easily identify trustworthy results.
AAPOR’s Transparency Initiative is proud to have National Research Center, Inc. as one of its charter members. To find out more about AAPOR’s Transparency Initiative, please visit http://www.aapor.org/transparency.aspx