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American Association for Public Opinion Research

Webinar Details

Smart Phones, Smart Questionnaires? The Challenges of Delivering Surveys via Mobile Devices

Michael Link, PhD
Tuesday, December 13, 2016
12:00 - 1:30 PM CST/ 1:00 - 2:30 PM EST/ 10:00 - 11:30 AM PST

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About This Course:

The smartphone revolution has dramatically changed how people communicate, obtain information, and go about their daily lives, but how has survey administration changed as a result? This course provides an assessment of our current understanding of mobile-based survey administration, some developing best practices, and how other smartphone tools & apps might be used in place of traditional survey questionnaires. In particular, the course will cover several key themes:
  1. Findings and gaps in research on mobile-delivered survey questionnaires
  2. Differences in questionnaires delivered on smartphones via text, web, and apps
  3. Current state best practices in this area

Learning Objectives:

  1. Understand the key considerations in the uses of smartphones as a platform for conducting surveys (Web-based, SMS, & App-based) or broader data capture efforts.
  2. Identify areas where best practices are developing and where they are lacking.
  3. List some of the limitations of emerging technologies for understanding public opinion and the areas of research needed to further the field in this area.

About the Instructor:

AAPOR-December-Webinar_Photo_small.jpgMichael Link, PhD
is the current CEO of Abt-SRBI and the Past President of the American Association for Public Opinion Research, 2014-2015. Dr. Link’s research efforts focus on developing methodologies for confronting the most pressing issues facing measurement and data science, including use of new technologies such as mobile platforms, social media, and other forms of Big Data for understanding consumers’ attitudes and behaviors . Along with several colleagues, he received the American Association for Public Opinion Research 2011 Mitofsky Innovator’s Award for his research on address-based sampling. He has given more than 150 talks at science conferences, universities and other forums and his numerous research articles have appeared in leading scientific journals, such as Public Opinion Quarterly, International Journal of Public Opinion Research, and Journal of Official Statistics.

This webinar is sponsored by Nielsen_ColourLogo2_small.jpg