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American Association for Public Opinion Research

Webinar Details

Design Considerations for Mobile Web Surveys

Christopher Antoun
Thursday, November 19, 2020
1:00pm Eastern Time

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About This Course:

A decade ago, smartphones were used by a small fraction of adults globally and rarely used to respond to surveys. Today, by comparison, smartphone use is widespread in many countries, and growing proportions of survey participants are choosing to respond to Web surveys on their mobile devices. In light of this change, survey researchers have begun examining ways to optimize the design of mobile surveys to improve data quality. This webinar will discuss how their findings can inform design choices about screen layout and question formatting. Specific topics will include radio button size, text versus voice input for open items, grids, drop boxes, and scrolling versus paging question grouping. The webinar will also highlight some unresolved questions and directions for future research.

Learning objectives
  • Learn about different design options for mobile questionnaires.
  • Become aware of evidenced-based design guidelines.
  • View visual examples from online surveys.
  • Identify avenues for future research. 
Webinar Level:
About the Instructor(s):

ChrisAntoun.jpgChristopher Antoun is an Assistant Research Professor at the College of Information Studies (iSchool) and Joint Program in Survey Methodology (JPSM) at the University of Maryland. His research focuses on using smartphones to collect population data, either through text messaging, mobile questionnaires, or apps and sensors. Before coming to UMD, Chris obtained his PhD in Survey Methodology from the University of Michigan and was a postdoctoral fellow at the U.S. Census Bureau. He is currently an associate editor for the Journal of Survey Statistics and Methodology and a member of the advisory board for the International Program in Survey and Data Science.