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AAPOR
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American Association for Public Opinion Research

Webinar Details

Video survey interviews: Recruiting, data quality, and respondent experience


Thursday, October 20, 2022
1:00 - 2:00 PM Eastern Time

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Speakers: 
Frederick Conrad, research professor in the Institute for Social Research
Kallan Larsen, research specialist in the Survey Research Center at the University of Michigan
Andrew Hupp, survey specialist senior in the Survey Research Center at the University of Michigan

About Fred:
Fred Conrad is a research professor in the Institute for Social Research and a professor of Psychology at the University of Michigan. He directs and teaches in the Michigan Program in Survey and Data Science. Conrad’s research focuses on measurement error in new survey modes, including video interviews and text messaging, and the potential value of social media posts as data for social and behavioral research.

About Kallen:
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Kallan Larsen is a research specialist in the Survey Research Center at the University of Michigan. She holds a Master’s degree from the Michigan Program in Survey and Data Science. In addition to her work on video interviewing, Larsen is a project manager for the Panel Study of Income Dynamics and the American Family Health Study.



About Andrew:
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Andrew Hupp is a survey specialist senior in the Survey Research Center at the University of Michigan. His research interests include designing and implementing systems for mixed mode data collections, incorporating newer modes, such as video and text messaging, and understanding the impact these modes have on the quality of data.

Description:
Live, two-way video communication has become ubiquitous. In this webinar, we will address the ways live video interviewing has been and could be used to collect survey data. We focus on recruitment, scheduling, and sample composition; data quality (satisficing, disclosure, and missing data); screen design and platform choice; interviewer effects; and respondent experience (technical issues, satisfaction, and privacy).

Examples will be drawn from mode comparison experiments conducted in the laboratory and the field, some as stand-alone studies, others embedded in production surveys. Research-based best practices will be presented to the extent possible but because the relevant research literature is in the early stages of development, the webinar will also call attention to questions that potential users of live video interviewing should ask with respect to their individual study design.


Course objectives:
  • Become familiar with key design decisions when planning to deploy video interviews
  • Learn what resources are required to collect data in live video interviews
  • Develop strategies for deploying video interviewing in a mixed mode design

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