ePrivacy and GPDR Cookie Consent by Cookie Consent
The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research

Webinar Details

A "How To" Course on AAPOR Response Rate Calculations and Practical Examples from the Field

David Dutwin, PhD
Tuesday, October 4, 2016
12:00 - 1:30 PM CDT/ 1:00 - 2:30 PM EDT/ 10:00 - 11:30 AM PDT

ASA-SRMS members will receive AAPOR member pricing on webinars when registering for live webinars or purchasing recordings of webinars.
If you are an ASA member, click here to purchase.

About This Course:

Recently, the Standard Definitions Committee revised the AAPOR Response Rate Calculator to accommodate many different types of surveys, including dual frame RDD telephone (DFRDD); address-based sample studies, opt-in panels, and others.  This follows a number of revisions to the AAPOR Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys Report that have occurred over the past three years.  This webinar will provide a walkthrough of the particulars for calculating AAPOR response rates for each different kind of studies, and provide practical examples of each.  Furthermore, we will review the calculations upon which response rates are built, including not just overall response but cooperation, refusal and contact rates.  We will explore why the Standard Definitions Committee chose to provide a new formula for calculating DFRDD surveys and surveys with required screeners, and again review some examples from recent public studies.  The course will also cover considerations in defining study-specific outcome dispositions to official AAPOR outcome dispositions and discuss different approaches in estimating “e” for different types of surveys.

Learning Objectives:

  1. To understand intimately AAPOR calculations for response, refusal, contact and cooperation
  2. To understand how to use the AAPOR response rate sheets, when to use which one and how they differ
  3. To learn how “e” impacts response rates and how and when to consider using different estimates of e and in particular the newer AAPOR calculation for DFRDD and screening studies

About the Instructor:

David Dutwin is Executive Vice President and Chief Methodologist at SSRS, a full service research firm in Philadelphia, PA. He is also a Senior Fellow and Adjunct Professor for the Program for Opinion Research and Election Studies at the University of Pennsylvania.  And of course, he is the RETIRED 2016 AAPOR Conference Chair!


This webinar is sponsored by Nielsen_ColourLogo2_small.jpg