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American Association for Public Opinion Research

Webinar Details

Questionnaire Design

Allyson Holbrook
Wednesday, October 23, 2013

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About This Course:

This webinar addresses a specific questionnaire format that asks respondents to report whether (or the extent to which) they agree or disagree with a statement. Specifically, the course will review the major problems with using agree-disagree questions and scales composed of agree-disagree questions, discuss the ways that these questions may introduce error into survey measures, consider when it may be appropriate to use agree-disagree questions, and discuss ways to revise agree-disagree questions to use other formats. Examples using existing scales and survey questions will be given.

Learning Objectives:

  • Understand the major problems with agree-disagree questions.
  • Understand when it is appropriate to use agree-disagree questions and when it is more appropriate to consider using a different format.
  • Be able to revise agree-disagree questions into a different format to avoid the problems with these types of questions.

About the Instructor:

ImageAllyson Holbrook, PhD, is associate professor of public administration and psychology at the Survey Research Laboratory of the University of Illinois at Chicago (UIC). Allyson teaches in-person and online courses on survey methodology as part of UIC’s Interdepartmental Graduate Concentration in Survey Research Methods (GCSRM) and online Survey Research Methods certificate program. She has taught courses on planning and designing surveys, survey nonresponse, questionnaire design, and survey research ethics. She has worked on a number of studies conducted by the Survey Research Laboratory and also regularly offers seminars on various aspects of survey methodology on both the Chicago and Urbana-Champaign campuses of the University of Illinois. 

Allyson is the current Conference Chair of the Midwest Association for Public Opinion Research and an active member of the American Association for Public Opinion Research. She serves on AAPOR’s education and standards committees and is also a member of the Special AAPOR Refusal Conversion Task Force. Allyson has published a number of articles and book chapters on survey methodology. Allyson received her Bachelor’s degree from Dickinson College in psychology and political science and her Master of Arts and doctorate in psychology from the Ohio State University with an emphasis in quantitative psychology and political psychology.