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American Association for Public Opinion Research

Webinar Details

AAPOR Task Force Report on Transitions from Telephone Surveys to Mixed Mode Surveys

Kristen Olson and Jolene Smyth
Tuesday, September 10, 2019
12:30 pm Central Time

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About This Course:

Since the 1970s, telephone methods have been a ubiquitous way of collecting large scale surveys. With the changing environment for telephone surveys, an increasing number of surveys are transitioning from telephone to self-administered single- or mixed-mode surveys, which may or may not retain telephone as one component of recruitment and/or data collection. This webinar will provide an overview of the AAPOR Task Force Report on transitioning from telephone surveys to self-administered and/or mixed mode surveys. The task force report focuses on a “lay of the land,” examining which design features are considered and which are used when telephone surveys are transitioned to mixed mode surveys, as well as their relative strengths and weaknesses. The goal of the webinar is not to provide an overview of how to do mixed mode studies in general, but specifically focus on issues that emerge when transitioning existing telephone surveys to mixed mode surveys, and thus requiring potential breaks in time series. 

Webinar Level:
Learning Objectives:   
  • Examine the range of mixed mode approaches used when surveys are transitioning from telephone to self-administered and mixed mode surveys.
  • Understand the main design decisions made when surveys are transitioning from telephone to self-administered and mixed mode surveys.
About the Instructors:
140912_Olson_K_Resized-(1).jpgKristen Olson is Leland J. and Dorothy H. Olson Professor and Vice Chair of the Department of Sociology at the University of Nebraska-Lincoln. Her research examines interviewer effects, paradata, the intersection of nonresponse and measurement errors, within-household selection in self-administered surveys, survey costs, and questionnaire design. Her research has appeared in journals including Public Opinion Quarterly, the Journal of Survey Statistics and Methodology, Sociological Methodology, the Journal of the Royal Statistical Society, Series A, Sociological Methods and Research, Social Science Research, the Journal of Official Statistics, and Field Methods, among others. She is an elected Fellow of the American Statistical Association. Dr. Olson has a B.A. degree in mathematical methods in the social sciences and sociology from Northwestern University, an M.S. degree in survey methodology from the Joint Program in Survey Methodology at the University of Maryland, College Park, and a Ph.D. in survey methodology from the University of Michigan.

141009_Smyth_Resizedjpg.jpgJolene Smyth is an Associate Professor in the Department of Sociology and the Director of the Bureau of Sociological Research at the University of Nebraska-Lincoln.  She is co-author with Don Dillman and Leah Christian of “Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method” (2014), has published research articles in Field Methods, Journal of Survey Statistics and Methodology, Public Opinion Quarterly, Sociological Methodology, and Social Science Computer Review among other journals, and was award (with colleagues) the 2017 Warren J. Mitofsky Innovator’s Award from the American Association for Public Opinion Research for her work on web-push mixed-mode methodologies.  Her research broadly focuses on survey measurement and nonresponse.  Her current projects focus on survey design and interviewer/respondent interaction in telephone surveys, mail survey recruitment material design and content, visual design, mixed-mode surveys, web survey design for mobile devices, question wording, and within-household selection techniques.