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American Association for Public Opinion Research

Webinar Details

Visual Design in Surveys: Using Numbers, Symbols, and Graphics Effectively

Jolene Smyth

Tuesday, September 18, 2018
12:00 - 1:30 PM CDT/ 1:00 - 2:30 PM EDT/ 10:00 - 11:30 AM PDT

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About This Course:

This webinar will focus on how to achieve more effective and functional designs and layouts for paper and web surveys.  It will introduce visual design concepts drawn from the vision sciences.  Throughout the talk, examples of how the visual design concepts can be applied to a questionnaire to make visual processing more efficient and effective will be given.  The examples will cover visual design issues at both the individual question level and at the level of whole pages or screens.

 

Webinar Level:
Introductory

 

Learning Objectives:

   
  • Understand the importance of visual design for survey measurement
  • Develop familiarity with key visual design concepts and their application to survey research
  • Gain familiarity with survey visual design research findings

About the Instructor:

 
Jolene D. Smyth is an Associate Professor, Department of Sociology, Director, Bureau of Sociological Research, University of Nebraska-Lincoln

Jolene D. Smyth is an associate professor in the Sociology Department at the University of Nebraska-Lincoln where she teaches courses on survey Data Collection Methods and Questionnaire Design. She is also the faculty director of the Bureau of Sociological Research, a survey data collection unit on campus, and coauthor with Don Dillman and Leah Christian of Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (2014). Jolene’s research focuses on survey response and measurement. Her current projects explore survey design for mixed-mode and mixed-device surveys, questionnaire design in self- and interviewer-administered surveys, interviewer/respondent interactions in telephone surveys, visual design, and recruitment for self-administered surveys.