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American Association for Public Opinion Research

Webinar Details

Remote Web Survey Usability Testing Best Practices

Emily Geisen & Jennifer Romano
Thursday, August 20, 2020
1:00pm Eastern Time

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About This Course:

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with self-administered questionnaires. For example, a respondent may understand the question and response options but may be unable to select their answer accurately on a small screen. Although there is a growing body of literature on best practices for web surveys and mobile devices, not all design guidelines work equally well for all surveys. Thus, it is critical for researchers to test with real users and modify surveys as part of the pretesting process. Due to the recent COVID-19 pandemic, researchers are now faced with the additional challenge of conducting questionnaire pretesting remotely. In this webinar, we will discuss best practices for conducting remote usability testing, including both moderated and unmoderated testing. We will use examples from our work and provide demonstrations using different software tools.

Learning objectives:
  • Attendees will get an introduction to remote usability testing, how to apply it to survey research, and learn about tools and techniques they can use to better incorporate remote testing into the survey development process at their organization.
Webinar Level:
About the Instructor:

Emily and Jen are the authors of the book Usability Testing for Survey Research and have taught short courses on the same topic at conferences and organizations around the world. They also teach an online graduate course on Usability Testing for Survey Research for the University of Maryland and University of Mannheim (the International Program for Survey and Data Science).
EmilyGeisen.pngEmily Geisen is a Senior Experience Management scientist at Qualtrics. Prior to Qualtrics, she managed RTI International’s Cognitive/Usability Laboratory and Agile Web Survey group. She specializes in designing survey questionnaires to improve data quality and reduce respondent burden by employing best practices in questionnaire design and visual design. She has 16 years of applied experience offering client-focused solutions related to developing and evaluating survey questionnaires, conducting usability studies, designing methodological research studies, leading collecting data tasks, developing sampling designs, and measuring and reducing nonresponse bias. She is the editor-in-chief of the online journal Survey Practice. Ms. Geisen teaches a graduate course on questionnaire design at the University of North Carolina, Chapel Hill. She served on the executive council for American Association for Public Opinion Research (AAPOR) from 2017 to 2019.
EmilyGeisen.pngJen Romano is a Staff UX Researcher at Google. She specializes in efficient applications of research methods to ensure scientific rigor is not compromised while working fast to gain actionable results. Jen’s research specialties include usability, eye tracking, survey design, experimental design, and cognitive aging. Jen is an established expert in the field – she teaches graduate-level classes at Berkeley and coaches people who are entering the field. She is co-author/editor of Eye Tracking in User Experience Design (2014) and Modern Socio-Technical Perspectives on Privacy (in prep). She has held UX positions in both industry (Facebook, Instagram, Bridgewater Associates, Principles by Ray Dalio, Fors Marsh Group) and government (US Census Bureau), and has worked as an independent consultant as well. Jen is past President of the UXPA, past President of DC chapter of the American Association of Public Opinion Research (AAPOR), and past Membership Chair for the Pacific chapter of AAPOR (PAPOR). Jen received a Ph.D. in Applied/Experimental Psychology from Catholic University of America.