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American Association for Public Opinion Research

Webinar Details

Cell Phones: Current Practice and the Future of Telephone Interviewing

David Dutwin, PhD
Wednesday, June 8, 2016
12:00 - 1:30 PM CDT/ 1:00 - 2:30 PM EDT/ 10:00 - 11:30 AM PDT

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About This Course:

We are fast approaching the time where a typical telephone survey might not dial a single landline telephone number. The shift to cell phones has a number of important practical implications for sampling, operationalizing, and weighting/estimating of telephone surveys. Cell phones, as has been well documented, are less geographically precise compared to landlines; as well, there is far less appendable data with which to sample and identify potential survey respondents. Thus at the same time, survey methodologists wanting to conduct surveys of small populations or small geographies (or both) have less tools at their disposal and by definition must get more creative in their designs. An earlier version of this webinar was presented in early 2014…and much has changed in the past two years. Listed sample is far more widely available; options in geographic targeting have developed and in many ways, matured; scrubbing procedures continue to evolve; response rates have continued to drop; and more Americans have moved since first purchasing their cell phone.
This webinar will review and revise insight revealed in that 2014 webinar, and aim to make assessments on the future of cell phone surveying for general population research generally, and small area and/or small population research specifically.

Learning Objectives:

  • Learn of the options available to conduct research with cell phones samples at a local level, and at a state-wide or national sample while oversampling for select populations of interest.
  • Learn of the costs and benefits of screening cell phone samples with a variety of techniques.
  • Gain an understanding of the issues, challenges, and considerations with regard to the future of telephonic research.

About the Instructor:

AAPOR-June-Webinar_Photo_small.jpgDavid Dutwin, PhD is Executive Vice President and Chief Methodologist of SSRS. An avid AAPOR member, he was the 2016 Conference Chair, the co-chair of the AAPOR Special Task Force on Survey Refusals, the Seymour Sudman student paper winner in 2002, and currently serves on the Standard Definitions Committee. In addition to his position at SSRS he is an adjunct professor and senior fellow at the University of Pennsylvania’s Program for Opinion Research and Election Studies. David has a Ph.D. from the University of Pennsylvania, Annenberg School for Communication.

This webinar is sponsored by Nielsen_ColourLogo2_small.jpg