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American Association for Public Opinion Research

Webinar Details

Address Based Sampling (ABS) Theory and Operationalization

David Dutwin, PhD
Thursday, June 30, 2011

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Course Description:

This webinar is a “canvass course” on address-based sampling, meaning we will cover a full range of the topic.  Specifically, the course will review the strengths and weaknesses of ABS with regard to sampling theory, the particulars of the sample itself (how to acquire it, its coverage properties, available data appending, etc.), noteworthy published research thus far, and most importantly, operationalization, that is, how it is one utilizes such sample to conduct survey research from a logistical perspective.  Operationalization will cover everything from ordering ABS sample to modal considerations and fielding logistics to weighting ABS projects.  We will finish with some results from a half-dozen major ABS studies conducted by the author, and draw implications on practice based on these findings.

Learning Objectives:

After participating in this webinar, attendees will be able to:

  • Understand the theoretical underpinnings of ABS.

  • Have greater confidence in executing their own ABS designs.

  • Explain recent findings regarding ABS designs and incorporate the implications of these findings into future studies.

About Your Instructor:       


David Dutwin, PhD, is vice president and chief methodologist at Social Science Research Solutions (SSRS), a full service survey firm located outside of Philadelphia.  David has a number of key roles in SSRS, including sample design, overall project oversight, questionnaire development and review, weighting, statistical estimation, analysis and reporting. He has conducted a wide range of ABS studies including Health Interview Surveys for Massachusetts, the District of Columbia, Oregon and Houston, as well as a year-long ABS omnibus study of the general population. David has also consulted on a number of major telephone sampling-to-ABS conversions of major studies for outside organizations.

David is also a research scholar of the Institute for Jewish and Community Research and has been an adjunct professor at West Chester University, where he specializes in teaching research methodologies, He is a member of the American Association for Public Opinion Research's (AAPOR) Standards Committee. He also served on the Special AAPOR Cell Phone Task Force in 2010, and was the AAPOR Seymour Sudman Student Paper Award winner in 2002. David has published a number of articles on survey methodology and recently authored a book on research about the impact of mass media on children. David attained his Master of Arts at the University of Washington in rhetoric and public opinion research, and his doctorate from the Annenberg School for Communication at the University of Pennsylvania, with a focus in public opinion research and political communication.