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Webinar Details

Interview & Discussion Guide Development: A Quality Approach to Achieve Credible Data

Margaret R. Roller, M.A.
Thursday, March 28, 2019
12:00 Noon Central Time

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About This Course:

There are many considerations that go into qualitative research design that are fundamental to the integrity of the data. A design consideration that is central to qualitative data collection is the guide that the researcher will use to engage with participants. The in-depth interview and focus group discussion methods, in particular, require guides that effectively address the construct validity of the outcomes, i.e., how well the data gathered using the guide accurately reflect the concepts, topics, and issues that the researcher claims to have measured.
In this webinar, I will discuss why a quality approach to guide development is necessary to the ultimate usefulness of qualitative data, and how to achieve it. Specifically, I will discuss: the 4-stage funnel approach to guide development (i.e., what it is, how it mitigates potential researcher effects and nonresponse, how to construct it); considerations when developing questions and probes (e.g., limiting the “why” question); examples of the approach in practice; and the nuances between an interview and a discussion guide. As time allows, I will also touch on mode differences; in particular, guide considerations for the online mode.

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Learning Objectives:   

  • Participants will understand how a quality approach to guide development maximizes the integrity of their study data
  • Participants will know how to apply the 4-stage funnel design to their in-depth interview and focus group discussion guides
  • Participants will be able to construct interview/discussion questions that mitigate researcher effects and nonresponse

About the Instructors:

Margaret R. Roller
, M.A. is an independent consultant who has worked for more than 35 years in both qualitative and quantitative methods. Prior to forming her consulting firm, she held corporate-side research positions at AT&T, the Los Angeles Times, and Prentice Hall. Margaret has designed and implemented hundreds of qualitative studies, and conducts qualitative workshops and training. She is the lead author of Applied Qualitative Research Design: A Total Quality Framework Approach (Roller and Lavrakas, 2015), and her blog – Research Design Review – has been a resource for the research and academic community since 2009. Margaret is an associate editor for Survey Practice and she is on the communications task force for the Society for Qualitative Inquiry in Psychology within the American Psychological Association. Her psychology degrees include a B.A. from California State University and graduate degree from the New School for Social Research, Graduate Faculty of Political and Social Science.