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American Association for Public Opinion Research

Webinar Details

Questionnaire Design for Cross-Cultural Survey Research

Nina Sabarre and Stacey Frank
Wednesday, March 4, 2015
Noon - 1:30 PM CST/ 1:00 - 2:30 PM EST/ 10:00 - 11:30 AM PST

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About This Course:

Many researchers are taught basic skills for how to reduce bias and measurement error when writing questions, but are given less guidance on how to handle obstacles unique to specific question types, such as knowledge and behavior questions, attitude questions, and questions dealing with sensitive topics. Handling these question types is even more difficult in the international context, where there are unknown and unplanned-for cultural factors impacting respondent understanding. This webinar will equip participants to deal with issues like telescoping and recall problems, social desirability bias, and respondents with low education levels. Examples from surveys fielded in the Middle East, Central Asia, and Africa will be used to highlight problems that necessitate question adaptation to preserve understanding across cultures.

Learning Objectives:

  • Identify how cultural knowledge, sensitivities, and micro-politics play a role in questionnaire design for cross-cultural survey research.
  • Recall issues to expect when drafting attitude questions, knowledge questions, behavior questions, and sensitive questions for cross-cultural research.
  • Define strategies to overcome challenges, through actual examples from surveys fielded in countries across the Middle East, Central Asia, and Africa, with a specific focus on conflict and post-conflict environments.

About the Instructors:

Stacey Frank, Research Analyst, D3 Systems Inc. designs and manages quantitative and qualitative research projects in Afghanistan. She has experience providing direct in-country support, quality control, and oversight to vendors in Afghanistan. Special expertise areas include questionnaire design, household surveys, and impact evaluations. She is also trained in the use of cognitive interviewing to reduce response error from poorly constructed survey questions. In addition to Afghanistan, she has traveled to Zambia, Egypt, Syria, Lebanon, Jordan, Israel, and the West Bank. Stacey Frank holds a graduate certificate in Survey Design and Data Analysis from The George Washington University.

Nina Sabarre, MA, Research Analyst, D3 Systems Inc. has four years of experience working on both quantitative and qualitative projects, focusing on questionnaire design, methodology, quality control, data processing, and data analysis. She manages projects for CATI and face-to-face public opinion surveys and conducts impact evaluations in difficult and developing environments. The majority of her experience is with Iraq and the Gulf States, including Yemen, Kuwait, Bahrain, Qatar, Oman, and UAE. She has also worked extensively on projects in Afghanistan. Nina has traveled to Cairo to manage project design and oversee fieldwork at an Arabic-language CATI center. She holds a BA and MA in Political Science from Virginia Tech.


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Full-Time Students - Live Webinar + Recording $20 $25