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American Association for Public Opinion Research

Webinar Details

Survey Research In The Digital Age

Matthew Salganik
Thursday, February 21, 2019
12:00 Noon Central Time

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About This Course:

In the past several years, we have witnessed the birth and rapid spread of social media, smart phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable.  In this talk, I’ll describe how survey research fits into this new data landscape.  Further, I’ll use specific examples to illustrate how survey researchers can harness the tools of the digital age to collect data in new ways.  Throughout the talk I will emphasize ways that big data sources and surveys can serve as compliments rather than substitutes.

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Learning Objectives:   

  • Participants will understand how survey research fits into the landscape of social research in the digital age
  • Participants will describe the three defining characteristics of the third-era of survey research and illustrate these characteristics will specific studies
  • Participants will recognize complementarities between big data sources and surveys

About the Instructors:

Matthew Salganik
is Professor of Sociology at Princeton University, and he is affiliated with several of Princeton's interdisciplinary research centers including the Office for Population Research, the Center for Information Technology Policy, and the Center for Statistics and Machine Learning. His research focuses on social networks and computational social science. He is the author of Bit by Bit: Social Research in the Digital Age (Princeton University Press, 2018).  Salganik's papers have won the Outstanding Article Award from the Mathematical Sociology Section of the American Sociological Association (twice) and the Outstanding Statistical Application Award from the American Statistical Association. He has also received the Leo Goodman Award from American Sociological Association Section on Methodology.  Salganik's research has been funded by the National Science Foundation, National Institutes of Health, Joint United Nations Program for HIV/AIDS, Russell Sage Foundation, Alfred P. Sloan Foundation, Facebook, and Google. During sabbaticals from Princeton, he has been a Visiting Professor at Cornell Tech and a Senior Researcher at Microsoft Research. During the 2018-19 academic year, he will be a professor in residence at the New York Times.