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American Association for Public Opinion Research

Webinar Details

Good Questionnaire Design: Best Practices in the Mobile Era

Frances M. Barlas and Randall K. Thomas
Thursday, January 19, 2017
12:00 - 1:30 PM CST/ 1:00 - 2:30 PM EST/ 10:00 - 11:30 AM PST

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About This Course:

How long should my scales be? Should they be fully- or end-labeled? With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. In this webinar, we will discuss the nature of measurement and optimization for an array of devices, including number of scale points, semantic labeling, alternatives to traditional grids, and ways to reduce the number of items used in a survey.

Learning Objectives:

  1. Identify a proper scale for the measurement task.
  2. Evaluate the question fit for mobile devices.
  3. Describe item reduction techniques to reduce respondent burden.

About the Instructors:

AAPOR-January-Webinar_Photo_Barlas_small.jpgFrances M. Barlas, PhD
, has over 15 years of experience in survey research, and is a leading survey methodologist in online surveys. She is responsible for conducting research-on-research to improve all aspects of survey methodology at GfK Custom Research, focusing on survey sampling, weighting, and measurement. Frances also leads research and development initiatives to advance the operational efficiency and statistical integrity of GfK’s probability-based KnowledgePanel® and other GfK research assets. She received her Ph.D. in Sociology from Temple University.

AAPOR-January-Webinar_Photo_Thomas_small.jpgRandall K. Thomas is an internationally-recognized survey methodologist and is responsible for overseeing the quality of research processes and projects for GfK Custom Research. He serves as a special consultant on projects requiring challenging multi-mode studies and custom panel designs. Trained in social psychology at Ohio State University, Randall has been one of the most prolific researchers on measurement using web-based surveys for the past 15 years and has more than 25 years of experience in experimental survey methodology across modes of interviewing and countries. His research interests focus on measurement of attitudes, intentions, and behaviors across devices and modalities.