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AAPOR
The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research

Web Survey Questionnaire Design and Testing

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Member Price: $130.00
Nonmember Price: $175.00

Student pricing available


Good Questionnaire Design: Best Practices in the Mobile Era
About This Course:

How long should my scales be? Should they be fully- or end-labeled? With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. In this webinar, we will discuss the nature of measurement and optimization for an array of devices, including number of scale points, semantic labeling, alternatives to traditional grids, and ways to reduce the number of items used in a survey.

Learning Objectives: 

  • Identify a proper scale for the measurement task.
  • Evaluate the question fit for mobile devices.
  • Describe item reduction techniques to reduce respondent burden.


Smart Phones, Smart Questionnaires? The Challenges of Delivering Surveys via Mobile Devices
About This Course:
The smartphone revolution has dramatically changed how people communicate, obtain information, and go about their daily lives, but how has survey administration changed as a result? This course provides an assessment of our current understanding of mobile-based survey administration, some developing best practices, and how other smartphone tools & apps might be used in place of traditional survey questionnaires. In particular, the course will cover several key themes:
  1. Findings and gaps in research on mobile-delivered survey questionnaires
  2. Differences in questionnaires delivered on smartphones via text, web, and apps
  3. Current state best practices in this area
Learning Objectives:
  • Understand the key considerations in the uses of smartphones as a platform for conducting surveys (Web-based, SMS, & App-based) or broader data capture efforts.
  • Identify areas where best practices are developing and where they are lacking.
  • List some of the limitations of emerging technologies for understanding public opinion and the areas of research needed to further the field in this area.


Web Survey and Forms Usability Design & Testing
Increasingly, companies and organizations employ web surveys to collect public opinions and attitudes about products and services. For example, researchers often use web surveys to conduct social experiments, and governments use web surveys to collect important information about their economy and the well-being of their population. Developing effective web survey instruments and incorporating evaluations of their usability is critical to eliciting high quality information. Evaluations often include in-lab cognitive and usability testing. Often, we include eye-tracking technology to gain insight into implicit processes while people complete surveys and forms. Eye tracking can provide a wealth of data about things that people are unable or unwilling to share on their own.

Learning Objectives
  • Introduction to web survey design considerations.
  • Testing techniques and the type of data obtained from various techniques.
  • How to improve planned or existing web survey instruments.