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The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research

Questionnaire Design and Testing

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Member Price: $130.00
Nonmember Price: $175.00

Student pricing available

Current Developments in Cognitive Testing of Survey Questions
About This Course:

Cognitive testing of survey questionnaires has become somewhat of a standard practice in item development, pretesting, and evaluation. However, the method continues to evolve in order to keep pace with the changing world of survey data collection, especially given recent technological developments in the field. The current Webinar will discuss several recent methodological advances, including (a) the use of internet-based technologies, and including interviewer-less “web probing”; and (b) cognitive testing of across languages, cultures, and national contexts. Dr. Willis will also touch upon the types of methodological developments in pretesting that would benefit the field, moving forward.

Learning Objectives:
  • Learn about developments in the use of Web Probing and remote cognitive testing generally
  • Become acquainted with cognitive testing in cross-cultural contexts
  • Consider future methodological research directions

Visual Design in Surveys: Using Numbers, Symbols, and Graphics Effectively
About This Course:

This webinar will focus on how to achieve more effective and functional designs and layouts for paper and web surveys.  It will introduce visual design concepts drawn from the vision sciences.  Throughout the talk, examples of how the visual design concepts can be applied to a questionnaire to make visual processing more efficient and effective will be given.  The examples will cover visual design issues at both the individual question level and at the level of whole pages or screens.

Learning Objectives:
  • Understand the importance of visual design for survey measurement
  • Develop familiarity with key visual design concepts and their application to survey research
  • Gain familiarity with survey visual design research findings

Good Questionnaire Design: Best Practices in the Mobile Era
About This Course:

How long should my scales be? Should they be fully- or end-labeled? With the increasing use of smartphones for online surveys, questionnaire designers are being challenged to measure ideas with greater simplicity while maintaining high validity. In this webinar, we will discuss the nature of measurement and optimization for an array of devices, including number of scale points, semantic labeling, alternatives to traditional grids, and ways to reduce the number of items used in a survey.

Learning Objectives:
  • Identify a proper scale for the measurement task.
  • Evaluate the question fit for mobile devices.
  • Describe item reduction techniques to reduce respondent burden.