AAPOR
The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research

For Media

AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires. 

Journalists play a critical role as gatekeepers for the flow of opinion information; these resources are intended to help sort through the deluge of survey and polling data.