The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research

For Media

AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires. 

Journalists play a critical role as gatekeepers for the flow of opinion information; these resources are intended to help sort through the deluge of survey and polling data.