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The leading association
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American Association for Public Opinion Research

AAPOR 2014 Conference Press Release

Latest Public Opinion Trends and Research Methodologies to be Presented by the Nation’s Leading Experts at the 69th Annual Conference of the American Association for Public Opinion Research
May 15–18, in Anaheim, CA

DEEFIELD, IL — May 6, 2014 — Nearly one thousand public opinion research professionals will gather for four days of sessions and discussion about the 2014 midterm elections and the latest trends on social issues and the election, as well as research methodologies, during the 69th Annual Conference of the American Association for Public Opinion Research (#AAPOR) to be held at the Anaheim Marriott in Anaheim, CA, May 15 – 18. The AAPOR Annual Conference is the place for media, researchers, scientists and marketers to get up to date with the latest public opinion insights and research methods. The conference provides an opportunity for reporters to talk directly with experts in their area of coverage.

In this year’s plenary, May 15, 8 – 9:30 p.m. PT, two veteran political strategists, GOP strategist Steve Schmidt, vice chairman of public affairs at Edelman, and Democratic consultant Garry South, principal of The Garry South Group, will discuss the conference theme, “Measurement and the Role of Public Opinion in a Democracy,” how public opinion shapes candidate discourse and  address the relationship between leadership and voter opinion.

The conference offers four days of 90 provocative sessions and over 500 panelists representing a variety of organizations, from The University of Chicago to Google. They will present papers on a variety of public opinion and research methodology topics, including the role of public opinion in democracy today from the U.S. to the Middle East, opinion trends on a wide range of social issues, online research methods, big data analytical approaches, social media research and cell phone sampling. 

Panelists available for interviews and background briefings upon request.

A sample of panels include:

  • “2014 Wave or No Wave: Mid-Term Election Preview,” May 17 at 8 - 9:30 a.m., with Celinda Lake of Lake Research, Mark Blumenthal of HuffPost Pollster, Jon Cohen of SurveyMonkey and Anthony Salvanto of CBS News.
  • “Public Opinion and the Affordable Care Act,” May 17, 8 – 9:30 a.m., discussing research from the Kaiser Family Foundation, Kantar Media, Public Opinion Strategies, PerryUndem and RAND.
  • “Social Media Data and Analysis,” May 17, 10 – 11:30 a.m., discussing surveying Facebook users, survey research methods for social networks and if social media data predict survey data.

To access the conference program and find out more about AAPOR tools and opportunities, visit aapor.org.

AAPOR 69th Annual Conference
When:  Thursday, May 15 – Sunday, May 18, 2014
Where: Anaheim Marriott
700 West Convention Way
Anaheim, CA 92802 USA

Education sessions run:
Thursday, May 15 8:00 a.m. – 5:30 p.m.
Friday, May 16 8:00 a.m. – 5:45 p.m.
Saturday, May 17 8:00 a.m. – 5:00 p.m.
Sunday, May 18 7:30 a.m. – 11:15 a.m.

Journalists who are employed by accredited news organizations attending the meeting for the purpose of editorial coverage will be granted complimentary press credentials. To qualify, journalists are required to pre-register and present media identification (such as an international accredited press pass or a business card issued by a recognized news organization) upon check-in on site.

Members of the media who want to register should contact Lisa Kamen at [email protected].

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The American Association for Public Opinion Research (AAPOR) is a professional organization dedicated to advancing the science and practice of survey and opinion research to give people a voice in the decisions that affect their daily lives.

We strive to:

  • Educate policy makers, the media and the public at large to help them make better use of surveys and survey findings;
  • Educate practitioners on new developments affecting our field;
  • Advocate the highest standards of ethical conduct for survey and opinion research;
  • Encourage and disseminate research and innovations that improve our methods;
  • Encourage and disseminate systematic analyses of public opinion on the major issues of the day;
  • Promote best practices in collecting, analyzing, and interpreting survey data;
  • Provide opportunities for our members to exchange views and promote the values of our organization; and,
  • Act as an advocate for survey and opinion research and its practitioners.