What is a "Push" Poll?
AAPOR defines a "push poll" as a form of negative campaigning that is
disguised as a political poll. “Push polls” are actually
political telemarketing -- telephone calls disguised as research that
aim to persuade large numbers of voters and affect election outcomes,
rather than measure opinions.
- AAPOR Statement on So-Called "Push" Polls
- AAPOR Press Release Provides Clarification on "Push Poll" Issue
- AAPOR President's Blog Post on Push Polls vs. Message Testing
- Stuart Rothenberg on Push Polls
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