An all new aapor.org is now available.

Thanks for your interest in the advancement and exchange of knowledge about public opinion and survey research.
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What is a "Push" Poll?

AAPOR defines a "push poll" as a form of negative campaigning that is disguised as a political poll. “Push polls” are actually political telemarketing -- telephone calls disguised as research that aim to persuade large numbers of voters and affect election outcomes, rather than measure opinions.




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