AAPOR members embrace the principle that public opinion research
is essential to a healthy democracy, providing information crucial
to informed policymaking and giving voice to the nation’s
beliefs, attitudes and desires.
Journalists play a critical role as gatekeepers for the flow of opinion information; these resources are intended to help sort through the deluge of survey and polling data.
- Get a quote from the AAPOR leadership
- Key questions to ask when writing about polls
- Why Election Polls Vary (PDF)
- Contact AAPOR
- Read AAPOR's statement on so-called "push" polls
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