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NewsU and AAPOR Announce New Polling Course

ST PETERSBURG, FLA., Sept. 14, 2007 – News University (www.newsu.org),
The Poynter Institute's innovative e-learning project that helps journalists through self-directed training, today released its latest course, "Understanding and Interpreting Polls." This free course, a partnership between the American Association for Public Opinion Research (www.aapor.org) and NewsU, will help you learn to dig into the survey data and see how the numbers add up.

"Understanding and Interpreting Polls" will help you gain a better understanding of how polls are conducted, what to look for in the methodology and how to determine the legitimacy of a poll. When you are finished, you should know what questions to ask about polls, where
to look for answers and why it matters.

"As the 2008 election approaches, this is a vital topic for all journalists and anyone interested in politics," said Howard Finberg, director, interactive learning, Poynter/NewsU. "We are delighted to work with AAPOR to offer this timely training."

"This is an exciting new venture for AAPOR," said Nancy Mathiowetz, AAPOR president. "It goes directly to the heart of our goal to improve public understanding of public opinion and survey research methods. "

The online course is ideal for new journalists, veteran journalists, journalism and political science students, bloggers, voters – anyone who wants to know why polls work and how they are conducted.

Learn more here.

About the American Association for Public Opinion Research

The American Association for Public Opinion Research (www.AAPOR.org)
is the leading professional organization of public opinion and survey
research professionals in the U.S., with members from academia, media,
government, the non-profit sector and private industry.

About NewsU @ The Poynter Institute

News University (www.newsu.org) is the e-learning home for more than
50,000 journalists, educators and students in 157 countries around the
world. NewsU offers more than 45 focused, interactive courses that
appeal to journalists at all levels of experience and in all types of
media. Many courses take just an hour or two to complete and most are
free. NewsU is funded by a grant from the John S. and James L. Knight
Foundation. The program is a project of The Poynter Institute, a
leader in journalism training. Each year, Poynter conducts seminars in
leadership and management; reporting, writing and editing; broadcast
and online; ethics and diversity; and visual journalism.

# # #
FOR FURTHER INFORMATION, PLEASE CONTACT
Howard Finberg, Director, Interactive Learning
News University/The Poynter Institute
Phone: 1-888-POYNTER (1-888-769-6837)
E-mail

Kristin Povilonis
AAPOR Executive Office
913-895-4601
aapor-info@goamp.com



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