Election Polling Resources
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Make sense of the latest polls and put current results into perspective with these resources, including free access to pertinent articles from Public Opinion Quarterly (POQ), AAPOR's peer-reviewed journal.
The Primaries
- AAPOR Special Committee on 2008 Presidential Primary Polling
- AAPOR Ad Hoc Committee to Evaluate New Hampshire, Other Primary Polls
- Release of Committee Mission Statement
- Pollster.com New Hampshire Primary Bibliography
- Nancy Mathiowetz writes on Huffington Post about what might have gone wrong in New Hampshire
Likely Voters
Sampling and Sub-Groups
Nonresponse Effects and Measurement
- Special POQ Issue on Nonresponse Bias
- Measuring Response Rates
- "About Response Rates" (PDF), ABC News Polling Director Gary Langer
- The Washington Post Response Rates Explained
Measuring Poll Accuracy
- Poll Performance in the 2004 Presidential Campaign (POQ link)
- Assessing Poll Performance in the 2000 Presidential Campaign (PDF)
Using Exit Polls
Identifying Push Polls
- AAPOR Statement on So-Called "Push" Polls
- Press Release Provides Clarification on "Push Poll" Issue
- AAPOR President's Blog Post on Push Polls vs. Message Testing
Additional Resources
NewsU Course on Understanding and Interpreting Polls (free and open to the public) - Special issue of Public Opinion Quarterly (POQ): Polling Politics, Media, and Election Campaigns (2005)
What the Experts are Saying
- Pollster.com
- Frank Newport: Gallup Guru
- Carl Bialik: The Numbers Guy, Wall Street Journal
- Poll Positions: Kathy Frankovic, CBS News
- The Numbers: Gary Langer, ABC News
- Washington Post: Behind the Numbers
- Politics by the Numbers, Edison Media
Research
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