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American Association for Public Opinion Research

Webinar Details

How To Do Text Message Surveys

Trent Buskirk, PhD and Philip Brenner, PhD

Tuesday, February 21, 2017
12:00 - 1:30 PM CST/ 1:00 - 2:30 PM EST/ 10:00 - 11:30 AM PST

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About This Course:


This course provides an overview of the use of short message service (SMS) text messaging in survey research. We review the environmental contexts (e.g, samples and online panels) in which SMS is used in survey research and the still-developing ramifications of the TCPA. We will discuss the promise and perils of using SMS as a tool for recruitment and reminders, before turning to its use as a mode for data collection, including asking conventional survey questions and measuring behavior and attitudes in a diary-like format. The course will wrap-up with a discussion of the major tools currently available on the market for integrating SMS into a production survey.
 

Learning Objectives:

 
  1. Gain an understanding of the uses of historical and current uses of text messaging for Survey Research.
  2. Gain specific understanding about how SMS can be used to contact, recruit, remind, and measure.
  3. Get ideas for how to include SMS in your survey protocols.
 

About the Instructors:

 
Trent D. Buskirk, PhD
is currently a Professor of Management Science and Information Systems and the Director for the Center for Survey Research at the University of Massachusetts Boston.  Prior to leading the Center for Survey Research, Trent was the Vice President of Statistics and Methodology at the Marketing Systems Group (MSG). Trent has also worked in research and development for the Nielsen Company and was an Associate Professor of Biostatistics at the Saint Louis University School of Public Health.    

Trent has developed specific expertise in Mobile and Smartphone Survey Designs and in the use of machine learning methods for developing sampling designs and adaptive survey protocols.  Trent has also conducted research using both Probability-based and non-probablity based panels in the context of nonresponse bias adjustments, mode effect evaluation and coverage issues.   Dr. Buskirk was also a part of a research team that conducted one of the first tests for using text messages as pre-notifications for cell phone surveys.

Philip S. Brenner, PhD is assistant professor in the Department of Sociology and senior research fellow in the Center for Survey Research at the University of Massachusetts Boston where he also serves as director of the Graduate Certificate Program in Survey Research. His research program examines social desirability bias and other measurement errors in interviewer- and self-administered surveys. Professor Brenner is the author of over 20 peer-reviewed journal articles and book chapters, including recent publications in Sociological Methods and Research, Social Psychology Quarterly, Social Forces, and Public Opinion Quarterly.