Conference Plenary: Assessing Truth in Polls and Surveys

A distinguished panel of industry leaders will discuss approaches to assessing “truth” in the hundreds of surveys and polls released annually. The panel will also discuss the many difficult issues involved in establishing a set of professional standards. Finally, the group will debate the pros and cons of AAPOR’s Transparency Initiative, an attempt to recognize organizations that are open and forthcoming about the approaches and methods they use when conducting publicly-released surveys. 

Mark Blumenthal,
Brian Harris-Kojetin, Office of Management and Budget 
Gary Langer, ABC News
Peter Milla, CASRO
Peter Miller, Northwestern University
Evans Witt, National Council on Public Polls

Michael Link, The Nielsen Company